Estefanía Mendiburu
The great experience of improving the CX
These are 4 things I enjoyed when redesigning a great Customer Experience. It's not easy and might be frustrating at times. The trick is...
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Estefanía Mendiburu
- Oct 4, 2022
- 2 min
The hard experience of improving the CX
Towards my last years of working at a fashion e-commerce, I thought I knew it all. Or most of what I needed to know about the company. I...
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Estefanía Mendiburu
- Oct 9, 2021
- 4 min
La experiencia de IKEA México
Choque de culturas, expectativas y algunas cosas más que se pueden pulir. Tråkigt! Soy fan de Ikea desde que fui por primera vez a una...
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Estefanía Mendiburu
- Oct 7, 2021
- 4 min
La experiencia de Taverna
Se han ganado la buena reputación que tienen. Sí, es necesario hacer una reservación y sí, todos los días se llena, pero con justa razón....
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Estefanía Mendiburu
- Sep 7, 2021
- 5 min
Company Storytelling as the backbone of Experience
Whether a branding attribute or a communication tool, storytelling embodies the commitment to the purpose. Many people and many companies...
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Estefanía Mendiburu
- Aug 31, 2021
- 1 min
Why Experience governs it all?
Experience design should be everybody's forte. Why? Better experiences: better life. Read on. If we set business aside, just for an...
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